UWI, Mona, February 3 Jamaica’s music industry consists of several properties ranging from the intangible and recognizable ‘sound’ to the more tangible products, services and intellectual property, among other key areas. The industry is able to generate a range of economic activities through live performances, manufacturing, education in music and production.
Jamaica’s music has a competitive edge and if packaged in a meaningful way can offer several opportunities for a wide range of stakeholders. “This can only be achieved if the efforts on stage combine effectively with the boardroom to maximize earnings,” according to Dr. Sonjah Stanley Niaah, Senior Lecturer, University of the West Indies, Mona.
Those issues among others will be discussed at the State of Music Symposium, scheduled for Saturday and Sunday, March 1 & 2 at the JAMPRO Business Auditorium starting at noon both days.
The symposium has been designed to capture information and create a working document for consideration by members of the fraternity. The key discussions will look to focus on the markets, major players and partners who are significant in growing the music industry. The involvement of the University of the West Indies is to “fill the gap in research to ensure that the correct data gets out on the business of music in Jamaica,” noted Stanley Niaah.
Among the topics to be discussed are the state of music education, the rise and fall of studios, the changing business models, the state of music and film and other key areas.
The Symposium is a partnership to include private and public sector presenters and will involve post graduate students from the UWI to capture, collate and present information within a 90 day period. Along with the UWI, JAMPRO, Jamaica’s export and investment promotion agency have so far offered support.